Monday 20 October 2014

ChiChi Drama Queen - Creamy Matte Liquid Lipstick Review


So I know as I haven't really been blogging, my readerbase probably won't go up much either, sigh. Anyway! moving onto the swatch. The other day at Target Perth City ChiChi had a 25% off sale - I've been eyeing their matte liquid lippies for a while and decided I'd go for a purple (I know, I know, another purple!).

Chi Chi Creamy Matte Liquid Lipstick - RRP $16.95 AUD
(Target Australia)

Drama queen is a true-berry colour that I absolutely adore. It has a faint berry scent that I can't smell after about 5 mins of applying, and no strong taste either, which I like, unlike some lipsticks (Rimmel Kate Moss) which have a strange, sour taste to them after applying.

These liquid lipsticks are described as:
"A glamorous and elegant matte liquid lipstick that is super long lasting without drying out lips or feathering. As the name suggests, these lip shades boast a creamy formula, are very easy to apply, with the colour drying down to a matte finish which lasts all day long. These velvety soft shades are extremely moisturising and enriched with Vitamin E, contain high-performing colour pigments that have an extremely high concentration of colour that lasts all day long and are sure to leave your lips very smooth and get them noticed for all the right reasons. Made in Italy with Love!

 So, the claims are:

  • Super long lasting
  • Non-drying or feathering
  • Creamy and easy to apply
  • Colour dries to matte finish
  • Lasts all day
  • Moisturising

2 minutes after application, no lipliner
Review: 

So there are my lips 2 mins after application. The colour is amazingly vibrant and opaque after 1 coat, however I had to be careful not to glob it on too thick because of the drying time. It also dried to more of a satin finish, and did not dry matte as it claimed to.

I noticed after wearing this liquid lipstick over the course of a few weeks that it took forever to dry and would rub off when "dry" at the slightest accidental touch, which, to me, was really disappointing considering it claims to be "longlasting" and "last all day". I also noticed, to my greatest surprise, it actually feathered (without any lip-liner underneath) considering most lipsticks don't feather on me.

It also did not last through the course of a meal (or even one drink for that matter) and made my lips look a patchy-pink colour, which, again, is disappointing. Even on one occasion where I just wore it to run errands, it managed to go a bit patchy in some areas and fade towards the centre! Overall it lasted for about 2-3 hours.

However one good thing I can say about this is that it was definitely moisturising - it felt like a balm on the lips and was so cushy and soft.


The Verdict:

Application: 8/10

Pigmentation: 9/10

Longevity: 4/10

Would I repurchase? No, simply because I dislike reapplying multiple times!

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